Factory Media | Case Study

Element

Paid Video Campaign

Artwork: Jeremy Fish

The Brief

To deliver 30,000 highly targeted video views across 6 clips and one main edit showcasing the new Jeremy Fish collection. The campaign was run across Kingpin and Sidewalk on Instagram, YouTube and Facebook.

183,696

Overall Video Views

+612%

Over-Delivery of Video Views

€0.03

Overall Effective Cost Per View

At Element, getting our content in front of existing and potential customers is a key objective. Factory was able to efficiently drive considerable video exposure, play-through and engagement. On a recent campaign they exceeded expectations and delivered +2,000 hours or 85 days worth of engagement on Youtube to specifically targeted audiences.

Simon Wilson, Digital & Ecommerce Director, Element

Rider: Ross McGouran

Photographer: Chris Johnson

1,242,070

Impressions

153,696

Added Value Video Views

12,477

Engagements

68,112

Organic Video Views

Total Time Watched

The below shows the amount of time users spent engaging with Element's content over a 4 day campaign.

122,616

Minutes

2,043

Hours

85

Days

Average View Through Rate

1m 8s

Per Viewer

91%

of the video